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The brand
AMURAI is a fusion between “Samurai”, which for us represents the past, and “Mirai” which means future in Japanese. This is our way of combining the traditional viewing of Japan with a modern twist. The black triangle logomark symbolizes Mount Fuji, the iconic Japanese volcano. We chose to darken the red color from the Japanese flag into Windsor Wine as our “signature color”. This color is shown as a contrasting stripe in the middle of the triangle logomark.
Our Journey
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AMURAI
The beginning
Two brothers decide to make a dream into a reality and start a watch company. The plan is to combine great style with purpose.
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THE WATCH
DESIGN AND RESEARCH
This year was all about shaping the design and researching for the right elements to use in the watch.
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THE WATCH
PROTOTYPES
Making several prototypes to test the shape, quality and form.
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ORIGIN I
Kickstarter
ORIGIN I is launched on the crowdfunding platform Kickstarter.
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ORIGIN II
SECOND TIME ON KICKSTARTER
We launched ORGIN II as our second project on Kickstarter and raised almost 17,000 Euros in 30 days.
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AMURAI PROJECT
so much happening
In January we launched a mini collection of bomber jackets on Kickstarter to accompany the lifestyle of wearing an AMURAI watch.
The AMURAI PROJECT webstore is live in February.
New models of the ORIGIN II are planned to be released before spring ends.
Recent Products
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