HONSHU LEARN MORE
NEW ARRIVAL
LEARN MORE
NEW ARRIVAL KYUSHU

NEW ARRIVALS

ORIGIN II

HONSHU 41mm

SEK 2190

VIEW IN STORE

ORIGIN II

KYUSHU 41mm

SEK 2190

VIEW IN STORE

Explore Watches

ORIGIN II

ABSORBING BLACK 41mm

SEK 1890

VIEW IN STORE

ORIGIN II

SHIMANE BLACK 41mm

SEK 1890

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ORIGIN II

RED SUN 41mm

SEK 1890

VIEW IN STORE

Explore Straps

Nylon Strap

with Black Clasp

SEK 390

VIEW IN STORE

Nylon Strap

with Silver Clasp

SEK 390

VIEW IN STORE

Nylon Strap

with Rose Gold Clasp

SEK 390

VIEW IN STORE

Gallery

The brand

AMURAI is a fusion between “Samurai”, which for us represents the past, and “Mirai” which means future in Japanese. This is our way of combining the traditional viewing of Japan with a modern twist. The black triangle logomark symbolizes Mount Fuji, the iconic Japanese volcano. We chose to darken the red color from the Japanese flag into Windsor Wine as our “signature color”. This color is shown as a contrasting stripe in the middle of the triangle logomark.

Our Journey

  1. AMURAI

    The begining

    Two brothers decide to make a dream into a reality and start a watch company. The plan is to combine great style with purpose.

  2. THE WATCH

    DESIGN AND RESEARCH

    This year was all about shaping the design and researching for the right elements to use in the watch.

  3. THE WATCH

    PROTOTYPES

    Making several prototypes to test the shape, quality and form.

  4. ORIGIN I

    Kickstarter

    ORIGIN I is launched on the crowdfunding platform Kickstarter.

  5. ORIGIN II

    SECOND TIME ON KICKSTARTER

    We launched ORGIN II as our second project on Kickstarter and raised almost 17,000 Euros in 30 days.

  6. AMURAI PROJECT

    so much happening

    In January we launched a mini collection of bomber jackets on Kickstarter to accompany the lifestyle of wearing an AMURAI watch.

     

    The AMURAI PROJECT webstore is live in February.

     

    New models of the ORIGIN II are planned to be released before spring ends.

Recent Products

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