The brand

AMURAI is a fusion between “Samurai”, which for us represents the past, and “Mirai” which means future in Japanese. This is our way of combining the traditional viewing of Japan with a modern twist. The black triangle logomark symbolizes Mount Fuji, the iconic Japanese volcano. Although, I know a cone would be more accurate based on the shape of this volcano. We chose to darken the red color from the Japanese flag into Windsor Wine as our “signature color”. This color is shown as a contrasting stripe in the middle of the triangle logomark.

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